Blade Assessment Tool

About The Bathwick Group

The Bathwick Group researches how businesses really buy and use IT today, and how technology will serve business requirements over the next few years. Combining primary research with trend analysis in large corporate, mid-market and small business sectors, Bathwick provides research models, market analysis, and strategic consultancy services to a variety of IT, communications, government and media clients, and helps large organizations plan for technology-driven change.

Bathwick Research

• Bespoke primary research projects using online panels of business and IT leaders around the world
• Marketplace analysis, including buyer behavior and culture modeling (SMB to enterprise)
• Online benchmarking and auditing based on unique business measurement models and software
• White papers, analysis reports, and other publications 5-10 year trend models (business, technology, social, geo-political, etc.)

Bathwick Consulting

• Enterprise clients
• Analysing IT-driven efficiency, productivity and value creation
• Innovating with IT- models and practical programs
• In-depth benchmarking
• IT industry clients
• Content-based innovative marketing programs linking strategy and PR through to sales engagement; below- and above-the-line projects
• Marketplace positioning, brand and messaging effectiveness measurement based on proprietary research models
• Strategic marketing planning including C-level communications programs

Partial client list

Accenture, Aviva, Barclays Bank, BT, Cisco Systems, DTI, Ernst & Young, EU, HP, IBM, KPMG, Microsoft, Oracle, PriceWaterhouseCoopers, Sun Microsystems, T-Mobile.