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About The Bathwick Group
The Bathwick Group researches how businesses buy and use IT today, and how technology will drive business requirements over the next several years. Combining primary research with trend analysis in large corporate, mid-market and SME sectors, Bathwick provides research models, market analysis, and strategic consultancy services to a variety of IT, communications, government and media clients, and helps user organizations plan for technology-driven change.
Bathwick Research
Bespoke primary research projects using online panels of both senior business and IT managers (EMEA and US)
Marketplace analysis, including buyer behavior and culture modeling (SMB to enterprise)
Online benchmarking and auditing based on unique business measurement models and software
White papers, analysis reports, and other publications
5-10 year trend models (business, technology, social, geo-political, etc.)
Bathwick Consulting
User organizations
- Improving IT-based productivity and effectiveness
- Innovating with IT – models and practical programmes
- In-depth benchmarking
Vendor community
- Content-based innovative marketing programmes linking strategy and PR through to sales engagement; below- and above the line projects
- Marketplace positioning, brand and messaging effectiveness measurement based on proprietary research models
- Strategic marketing planning including C-level communications programs
Partial client list
Accenture, Barclays Bank, BT, CGU, Cisco Systems, DTI, Ernst & Young, EU, HP, IBM, KPMG, Microsoft, Oracle, PriceWaterhouseCoopers, Sun Microsystems, T-Mobile. Bathwick has worked with a wide range of media partners including The Sunday Times, CNET, CNBC, and the BBC.
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